Post by account_disabled on Jan 13, 2024 4:55:31 GMT -5
Phygital retail digital transformation and omnichannel in the pre.and post.pandemic context . With the aim precisely of investigating the state of intra.pany art prior to the advent of the pandemic and the evolutionary perspectives regarding the omnichannel strategies of retailers present in italy in response to the changes induced by the pandemic situation. The necessary measures taken by governments to .bat the spread of covid. In fact have reduced or .pletely eliminated the proximity .ponent that has always characterized the activities of sales outlets. This has caused in the short term three main consequences the general collapse of sales in.
The sector the change in the .position of demand and the crisis of the physical store coinciding with the exponential growth of e.merce. Phygital retail observatory from this the need has emerged for retail .panies even more than in the past to embrace the retail . Paradigm . Which can be summarized in key concepts (.phygital omnichannel logic.customer centricity. And .hybrid C Level Executive Email Lists experiential model.) . To develop sales strategies and shopping experiences in both the pandemic and post.pandemic eras. In light of this changed context we wanted to collect evidence regarding four specific investigation objectives . How covid.
Has absolutely irreversibly changed the various behaviors and consumption habits in relation to the customer journey and the decision.making process; . How much covid. of an omnichannel sales approach by retail .panies and to what extent the principles characterizing the retail . Paradigm are still a starting point for the evolution of the sector; . How it is possible to optimally .bine typical .fast retail. Logic and typical .slow retail. Logic within physical sales points ; . What are the omnichannel strategies and models implemented by retailers to return to being operational and .petitive in the context of total partial absence of proximity and social distancing imposed by the covid. Pandemic.
The sector the change in the .position of demand and the crisis of the physical store coinciding with the exponential growth of e.merce. Phygital retail observatory from this the need has emerged for retail .panies even more than in the past to embrace the retail . Paradigm . Which can be summarized in key concepts (.phygital omnichannel logic.customer centricity. And .hybrid C Level Executive Email Lists experiential model.) . To develop sales strategies and shopping experiences in both the pandemic and post.pandemic eras. In light of this changed context we wanted to collect evidence regarding four specific investigation objectives . How covid.
Has absolutely irreversibly changed the various behaviors and consumption habits in relation to the customer journey and the decision.making process; . How much covid. of an omnichannel sales approach by retail .panies and to what extent the principles characterizing the retail . Paradigm are still a starting point for the evolution of the sector; . How it is possible to optimally .bine typical .fast retail. Logic and typical .slow retail. Logic within physical sales points ; . What are the omnichannel strategies and models implemented by retailers to return to being operational and .petitive in the context of total partial absence of proximity and social distancing imposed by the covid. Pandemic.
